Objective
The Signs of London Univers typography booklet project aimed to develop a concept that relates to the typeface that was selected and connect the concept to what the typeface is used for.
Approach
The Univers type booklet project connects the elegance of the Univers typeface with London's cultural heritage. By featuring landmarks like Big Ben and Tower Bridge, along with references to "The Beatles," the booklet creates a visual link between typography and iconic London elements. The design uses clean, modern elements to highlight the typeface's versatility, with minimalist illustrations and a focus on the typeface's characters. This project showcases how typography can be both visually appealing and culturally meaningful. Through thoughtful composition and a cohesive visual language, the booklet elevates Univers beyond its functional role, turning it into a storytelling tool. It serves as a creative exploration of how type can embody a city's identity and spirit.
Concept
The Signs of London is a carefully crafted booklet that explores the typeface Univers and its role in shaping the visual language of one of the world’s most iconic cities. Through in-depth research, I discovered that Univers is widely used in London’s official signage—thanks to its clarity, versatility, and modern elegance.
This project dives into the practical and aesthetic reasons behind the city’s choice of Univers, highlighting how a typeface can quietly influence the way we navigate and experience urban life. From public transport systems to street signs, Univers provides a sense of order and accessibility throughout London.
To bring a cultural twist to the piece, I intertwined visual and thematic elements inspired by The Beatles—adding a layer of British music history that complements the city’s design heritage. By showcasing well-known London landmarks alongside Beatles-inspired graphics and lyrics, the booklet becomes a celebration of both typographic design and cultural identity.
The Signs of London is more than a typographic study—it’s a visual journey through place, sound, and structure. It invites readers to see the city through a new lens, where signage, music, and history come together in harmony.
