Objective
This project required developing an identity and packaging system for a new pasta brand that brings the Italian culinary tradition to the table.
Approach
The Gusto D'Oro project aimed to create a developed packaging system as well as a developed brand identity that reflects the authenticity and variety of traditional pasta. The design was inspired by the different pasta shapes to easily differentiate the kind of pasta you are choosing, as well as the weight of the typeface that I chose. The warm, modern color palette and clean layout structure further balance the functionality and elegance of this brand. The approach focused on building a visual system that is both intuitive and expressive, allowing each product to stand out while remaining part of a cohesive family. Careful attention was given to the harmony between form and function, ensuring that every design choice served both aesthetic appeal and clear communication.
